I'm a Portland, OR-based Digital Product Manager and UX Designer. Over the last five years, I’ve helped FLIR Systems chart its digital marketing path; first as a UX/UI designer, and now as Web Product Manager. 

FLIR.com gets ~1m global visitor sessions each month from 15+ markets spanning B2B, B2C, and B2G. Working with such diverse target markets and regions has honed my systems-oriented, deeply practical approach to UX design and product management. I understand that every change made to a product must balance technical feasibility, long-term maintainability, customer needs, and business growth. One of my greatest strengths is carefully evaluating the tradeoffs between those dimensions - and proposing a course that will most benefit the business.

Clients

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John is a consummate professional with strong work ethic and excellent communication skills…. He has been instrumental in rolling out new workflows to improve team efficiency and user experience. As Product Manager, John has the unenviable position of leading a group of seasoned professionals who don’t directly report to him. This role requires soft, resonant leadership skills in order to energize and galvanize a team around his vision.
— Bruce Cumming, VP Brand & Corporate Marketing @ FLIR Systems
I have known John for many years and worked on multiple projects with him from the ground up. I greatly appreciate his passion for his customers and the keen UX/UI focus and skill he brings to every partnership and project. He also has a unique ability to blend strategic /organization / analytical skills with creative /empathetic /communication skills. This combination results in great design in the end products and a fun and energizing experience throughout the process. Doesn’t get better than that!
— Sheila Madden, Executive Coach & Consultant (Freelance Client)

Case Studies

As an experienced practitioner, I’ve found no greater joy in my working life than collaborating with high-performing teams to drive growth. And growth has been excellent: In my tenure as Web Product Manager I’ve helped drive a ~49% increase in eComm revenue and 110% increase in leads. This growth is of course attributable to many factors. But I’m proud to say the case studies below tell a large part of the story.

FLIR.com 3.0

Building a scalable platform for FLIR’s long-term digital marketing growth.

Role: UX / UI designer, Product Manager

Read the case study

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FLIR eComm Redesign

Designing a streamlined eComm experience for higher AOV and better UX.

Role: UX / UI designer, Product Manager

Read the case study

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Support Center Redesign

Re-thinking FLIR’s post-sale customer experience.

Role: UX designer, Project Manager

Read the case study

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Mega Menu Redesign

Designing a flexible nav for FLIR’s diverse set of markets.

Role: UX/UI designer, Project Manager

Read the case study

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Camera Selector

Designing a product selection tool for FLIR’s most spec-sensitive market.

Role: UX/UI designer, Project Manager

Read the case study